by Tim Patterson | Oct 10, 2019 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow visitors
Wait a minute, how do you mean “mean”? As in average? As in angry? Nope, as in “very skillful or effective” in a more informal sense: “she’s a mean bowler!” But when it comes to having a clean and mean booth at a tradeshow, how might that work? Let’s explore. Skillful...
by Tim Patterson | Oct 7, 2019 | Marketing, Podcast, Social Media, Tradeshow Exhibit, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:...
by Tim Patterson | Sep 20, 2019 | Budgeting, Event Marketing, Logistics, Record Keeping, Tradeshow Exhibit
One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues. ExhibitDay launches this week with three models: lite,...
by Tim Patterson | Sep 17, 2019 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Looking to save money on a tradeshow exhibit? Of course you are! And chances are, throughout the course of the next year, you’ll have a want or need for something that shows up on our regularly updated pages on our Exhibit Design Search. Whether it’s an...
by Tim Patterson | Sep 12, 2019 | Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Let’s face it, when you’re shopping for a custom tradeshow exhibit, the dollar signs can often start spinning so much your head soon follows. Things can get expensive in the tradeshow world, so it makes sense to figure out ways to save money along the way. Start with...
by Tim Patterson | Sep 5, 2019 | Tradeshow Exhibit, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
This is a guest article by Halle Summers of Fastenation. If you are planning on attending or setting up a booth at a tradeshow for the first time, you probably already know how valuable these events are for growing a business. They offer numerous opportunities for...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.