by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Sep 24, 2020 | Booth Design, Branding, Client Relations, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Marketing, Tradeshow Exhibit, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting...
by Tim Patterson | Aug 31, 2020 | Event Marketing, Podcast, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the...
by Tim Patterson | Aug 21, 2020 | Branding, Custom exhibit, Event Marketing, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing, Promotional Products, Rental Tradeshow Exhibit, Tradeshow Exhibit, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors, Video, YouTube
With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in...
by Tim Patterson | Aug 7, 2020 | Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a good tradeshow marketing manager should...
by Tim Patterson | Jan 28, 2020 | Booth Design, Branding, Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought –...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.