How to Build Your Brand Online Versus Offline
guest article by Jean Watson When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building…
Podcast: Interview with Michael Center on “Show Expert”
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows. Find Show Expert™ Integrated Automated…
Should you Outsource Your Social Media Marketing?
Doing social media right takes time and expertise, so should you outsource it? Here are the basic arguments: by outsourcing social media you’re bringing in an expert that knows…
The 75-Year Old Ski Bums
What can we learn from 75-year old ski bums? Well, personally, that’s exactly what I’ll be in a couple of decades, so I thought this video was really fun from that angle. Next?…
Social Media is Useless
Or to expand a bit: social media for the sake of social media is useless. If the only thing you’re doing with social media is tweeting for fun, posting stuff on Facebook just to…
Using the Location-Based SCVNGR Game at Tradeshows
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow…
Amazing Internet Usage Stats From 2010
Every year or so I try and get a handle on how big the internet is. The numbers are staggering. So big that it’s hard to fathom some of them. But it’s enlightening, nonetheless,…
6 Posts on Using iPads at Tradeshows You Might Have Missed
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis…
Telecommuting In Style
Are you stuck in the office all day long, five days a week? Happens to all of us. Happens to me most of the time. But every once in awhile I get inspired and take my work to the…
Do Pretty Ads Ring the Cash Registers?
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.