7 Steps to Successful Tradeshow Follow Up: Video
Let’s break it down into a handful of easy steps. It starts with gathering the right information at the tradeshow and then making a seamless handoff of all of that information:…
Will Time Away from Tradeshows Change Our Marketing Approach?
Now that most companies haven’t exhibited at a major show in the US for nine months or so, where does that leave their marketing efforts? I’ve heard some companies badly miss…
TradeshowGuy Monday Morning Coffee, January 4, 2021: Sandy Hammer
Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged,…
It’s Raining, It’s Pouring, the Old Man is Snoring
The week between Christmas and New Year’s has, for me, been sort of a respite from the rest of the year’s calendar. Since the early aughts when I was VP of Sales and Marketing at…
Tradeshow Exhibit Customization Comes in All Shapes and Sizes
When I first speak with a new client about what they want in a new tradeshow exhibit, it usually comes down to one of two approaches. Either they want to start from scratch, in a…
TradeshowGuy Monday Morning Coffee, December 21, 2020: Bill Stainton
Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an…
7 Things to do Immediately Upon Return From the Tradeshow: Video
Once you return from a tradeshow, it’s easy to want to kick up your feet and relax. After all, you’ve been working hard for months to make the show the best it can be. But before…
End of Year Price Drops
The tradeshow and event industry has been gasping for air for months and months. Exhibitors are putting off investing in new exhibits while wondering if they’re even going to…
TradeshowGuy Monday Morning Coffee, December 14, 2020: Peter Shankman
It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I…
8 Traits of Tradeshow Superconnectors: Video
In this week’s quick and short video, a look at a handful of traits that someone who is great at networking and connecting might have:…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.