Are Tradeshows Worth the Investment?
This is a guest article by Vicky Peat Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition…
Tradeshows Are a Mix of Precision and Experimentation
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not….
TradeshowGuy Monday Morning Coffee: January 13, 2020: Focus and Motivation
Do you need motivation to get something done, or do you need focus? Or is there something more? On this week’s TradeshowGuy Monday Morning Coffee, I dig into both concepts to see…
What’s New in the New Year?
It’s 2020. Seems like everyone wants something new. After all, this century is no longer a teenager! Hey, if the century were a human, it could almost drink! So…what’s new in the…
Should Your Company Really Exhibit at That Show?
If you’ve attended the same tradeshows over the years, no doubt you’ve seen an interesting phenomenon: some companies attend for years and then just stop. Why? What caused them…
TradeshowGuy Monday Morning Coffee, January 6, 2020: David Meerman Scott
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the…
5 Benefits of Face-to-Face Marketing
This is a guest post from Manon Ghadawala. These days, business owners spend a lot of their time on the internet. Many do not have actual space for office and spend their time…
7 Best Tradeshow Marketing Actionable Podcasts of 2019
Looking back at 2019 as we tumble freely into 2020, I got to thinking about the many people I’ve talked to over the past three years on my weekly TradeshowGuy Monday Morning…
5 Things to Do in January Before Your Tradeshow Schedule Really Takes Off
Let’s assume that your company does a fair amount of tradeshow marketing. Maybe a dozen shows, including two or three large national shows and smaller, regional or more-focused…
Wake Up and Smell the New Year!
It’s a little hackneyed, I know, but how often do you say to yourself, “Where does the time go?” I said it again just a day or two ago when I noticed the calendar, did the math,…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.