TradeshowGuy Monday Morning Coffee, September 13, 2021: Shep Hyken
It’s been only a few months since Shep Hyken appeared on TradeshowGuy Monday Morning Coffee, but with his new book out next week, I wanted to have him back to talk specifically…
TradeshowGuy Monday Morning Coffee, August 30, 2021: Jan McInnis
What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning Coffee…
TradeshowGuy Monday Morning Coffee, August 9, 2021: Drew Alcazar
In a timely chat, Russo and Steele CEO Drew Alcazar shares what it’s like to buy or sell a classic car at an auction. For years, I’ve attended car auctions in Monterey during…
3 Most Important Reasons to Exhibit at Tradeshows: Video
Yeah, you usually use tradeshows to grow your business. But it’s not like you can just show up and make that happen. There are several reasons to exhibit at tradeshows, but here…
TradeshowGuy Monday Morning Coffee, August 2, 2021: Dr. Stevie Dawn
Challenging times means people in positions of leadership are being asked to step up and provide solid guidance for those that look up to them. In this week’s episode of…
The Fits and Starts of the Tradeshow World: Late July 2021 Edition
The on-again-off-again return to events is proceeding as you might expect: with unexpected twists and turns that are keeping everyone a little off-balance. In the past week, I’ve…
Stranger in a Strange Land: the New World of Tradeshows
If you’re a fan of Robert Heinlein’s classic science fiction book “Stranger in a Strange Land,” you know the story of Valentine Michael Smith, a human who was born on Mars,…
TradeshowGuy Monday Morning Coffee, July 19, 2021: Jim Wurm
As the tradeshow world returns to something resembling normal, it does so in fits and starts and a few bumps along the way. In this week’s TradeshowGuy Monday Morning Coffee, Jim…
6 Reasons to Consider Downsizing Your Tradeshow Exhibit: Video
Is it time to downsize? What things are worth considering when discussing the size of your exhibit? Here are a half dozen quick things to ponder:…
The “If I Get Hit By a Bus” List for Tradeshow Marketing Managers
I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but…

About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say

“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”

Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.

Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.






