When it Comes to Tradeshow Marketing, is Showing Up Enough?
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content,…
7 Ways to Stand Out From the Tradeshow Crowd: Video
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks like:…
Tradeshows are Returning, But Not Everywhere
A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said…
How to Issue an RFP for a Custom Tradeshow Exhibit: Video
Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of…
Make it Easier
Thanks for joining me for my mini-rant! I have always liked technology, because it’s purpose (I presume) is to make things easier. And mostly, that works. So let me share a short…
TradeshowGuy Monday Morning Coffee, April 5, 2021: Time Crunch
It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on…
7 Ways to Make Sure Your Tradeshow Marketing Sucks
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with…
Supporting a Cause on the Tradeshow Floor
What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor? As with pretty much everything, the answer is: it depends. Dave’s Killer…
TradeshowGuy Monday Morning Coffee, March 29, 2021: Jeff Quade
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge,…
10 Types of Instagram Posts From Your Tradeshow Booth
Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.