by Tim Patterson | Mar 19, 2018 | Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
A recap of Natural Products Expo West from an official blogger’s point of view. Nicky Omohundro is a blogger and runs a website called Little Family Adventure, and we spoke about Expo West on this episode of TradeshowGuy Monday Morning Coffee. This...
by Tim Patterson | Mar 16, 2018 | Event Marketing, Tradeshow staff training, Tradeshow visitors
I spent a lot of time as a youth on the baseball diamond and the basketball court. One coach always stressed the importance of GAME DAY. Put on your game face! Be ready for the big game! In other words, bring even more focus and attitude to the game. When you are done...
by Tim Patterson | Mar 11, 2018 | Booth Design, Custom exhibit, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Babies – lots of babies – along with young kids, the occasional dog, lots of mascots/costumes, and a few weirdly dressed people. Typical Expo West! Saturday night – Day Three of Expo West – was spent hanging out with Oregon Business folks at their annual soiree at...
by Tim Patterson | Feb 27, 2018 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
Seriously, you could compile a list of 50 tradeshow best practices and still add to the list. For the sake of brevity, let’s whittle it down to a reasonable number and see what we get. Create your marketing plan based on the specific event where you’re going to set up...
by Tim Patterson | Feb 20, 2018 | Budgeting, Event Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
What do ya mean, reverse engineering tradeshow success? If you ask Wikipedia, you get this: “Reverse engineering, also called back engineering, is the processes of extracting knowledge or design information from a product and reproducing it or reproducing...
by Tim Patterson | Feb 13, 2018 | Custom exhibit, Tradeshow Exhibit, Tradeshow visitors
Your tradeshow exhibit may look great. It may function well. But once the show is underway, you find yourself always ducking into a storage room to grab some paperwork or literature or end up answering the same question over and over again. Or showing a demo on a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.