by Tim Patterson | Feb 4, 2025 | Pre-show marketing, Record Keeping
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag...
by Tim Patterson | Nov 11, 2024 | Booth Design, Custom exhibit, Custom tradeshow booth, sustainability
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations...
by Tim Patterson | Mar 19, 2024 | Branding, Event Marketing, Marketing
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere...
by Tim Patterson | Feb 26, 2024 | lead generation, Marketing, Tradeshow marketing
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be...
by Tim Patterson | Feb 12, 2024 | Booth Design, Branding, Client Profile, Client Relations, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a...
by Tim Patterson | Jan 9, 2024 | Booth Design, Custom tradeshow booth, Rental Tradeshow Exhibit, Tradeshow Exhibit
The more time I spend with ChatGPT, the more I understand its usefulness. For instance, if you ask it to identify new market trends in any market and what to expect in the coming year, it’ll do a quick research online in real-time and gather up oodles of...
by Tim Patterson | Dec 29, 2023 | Booth Design, Branding, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
Have you ever sauntered past an exhibit at a trade show and felt an instant connection, as if the booth was speaking directly to you? Often, this magnetic pull is the result of meticulously captured photographs, a silent communicator of a brand’s essence. In the...
by Tim Patterson | Nov 24, 2023 | Branding, Mobile Marketing, Social Media
Ah, trade shows! That bustling hub where business cards fly faster than time and coffee is the unsung hero. But here’s the twist in the tale: digital marketing, the silent juggernaut, has muscled its way into this arena, transforming how these events are...
by Tim Patterson | Nov 9, 2023 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Guest Post, Marketing
This is a guest post by Abhishek Pareek of Blazer Exhibits. Building any trade show booth will never help you capture the attention of your potential customers. Why? You will certainly attend events where many other companies will also build theirs. That’s why,...
by Tim Patterson | Jul 25, 2023 | Booth Design, Branding, Client Relations, Custom exhibit, Event Marketing, Logistics, Marketing, Uncategorized
It’s July, and it marks a milestone in the life of TradeshowGuy Exhibits and my career in the tradeshow world. This year marks 21 years since I moved from radio into the tradeshow world and sold my first project, a custom 20×20 tradeshow exhibit, to Kettle...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.