by Tim Patterson | Feb 26, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Tradeshow Exhibit, Tradeshow marketing
When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely come into the...
by Tim Patterson | Feb 23, 2021 | Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation
With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to a lot of what’s going on in the economy. Last summer, in a conversation with a colleague, we...
by Tim Patterson | Feb 22, 2021 | Client Relations, Podcast, TSGMMCPodcast, Video, Vlog
Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to...
by Tim Patterson | Feb 18, 2021 | Fun
Can’t go forward. Don’t want to go backwards (heaven forbid!). Stuck in the in-between state. The pandemic is doing so much to the tradeshow industry that most of us in the world feel stuck in the in-between state. The space where we’re just waiting. The hardest thing...
by Tim Patterson | Feb 16, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing, Networking
You can still benefit from tradeshows without having to invest in a big booth and booth space. Let’s take a look at a handful of ways you might do...
by Tim Patterson | Feb 15, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:...
by Tim Patterson | Feb 9, 2021 | Fun, Public Relations, Sales
What is “head trash?” I’ve heard the term off and on for years, and it came up a lot in a sales class I spent a year in a few years back. The teacher, Brad Kleiner, often referred to the mental blocks we put in front of ourselves as “head trash.” I think it’s a good...
by Tim Patterson | Feb 8, 2021 | Event Marketing, lead generation, Marketing, Podcast, Promotional Products, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee: tim-patterson ·...
by Tim Patterson | Feb 5, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
It doesn’t take that much to exhibit at a tradeshow. Just rent a booth space, bring an exhibit, a handful of staffers and do your thing. Uh, what’s your thing, though? That’s the big question. Are you there to increase brand awareness? Show that you...
by Tim Patterson | Feb 3, 2021 | Client Relations, Marketing, Video, YouTube
We all love having great clients. But what does it take to BE a great client? here are a half dozen things to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.