by Tim Patterson | Feb 1, 2021 | Uncategorized
Over a decade ago, I ran across Orvel Ray Wilson’s book (co-authored by Conrad Jay Levinson and Mark S A Smith) “Guerrilla Trade Show Selling” made a big impact on my knowledge of the tradeshow world. Years later, it still stands up. On this...
by Tim Patterson | Jan 28, 2021 | Booth Design, Branding, lead generation, Marketing, Tradeshow Exhibit, Tradeshow marketing
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch. A Tesla sends a different signal than a Ford 150 pickup. A pair of shorts sends a...
by Tim Patterson | Jan 26, 2021 | Branding, Event Marketing, lead generation, Marketing, Mobile Marketing, Promotional Products, Tradeshow marketing, Tradeshow visitors, Video, YouTube
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving them what they...
by Tim Patterson | Jan 25, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of TradeshowGuy Monday Morning Coffee: tim-patterson · TradeshowGuy Monday Morning...
by Tim Patterson | Jan 22, 2021 | Budgeting, Client Relations, Event Marketing
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation, carpet/flooring and furniture. And you may (or may not) be surprised to learn that...
by Tim Patterson | Jan 19, 2021 | Client Relations
Zoom fatigue hit you hard enough yet? Tired of waiting for people to join you in your Zoom room and then wondering about all of the books on people’s shelves or what’s new in their background since the last time you talked to them on Zoom? Hey, I get it. We are all...
by Tim Patterson | Jan 18, 2021 | Event Marketing, Marketing
What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to discuss this topic and many others in the world of marketing on this week’s TradeshowGuy...
by Tim Patterson | Jan 14, 2021 | Booth Design, Branding, Custom exhibit, lead generation, Marketing, Newsletter, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Video, YouTube
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of...
by Tim Patterson | Jan 12, 2021 | Booth Design, Tradeshow Exhibit, Tradeshow marketing
No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things go wrong is plan for them to go wrong. Obviously, you can’t game out every scenario. But...
by Tim Patterson | Jan 11, 2021 | Book Review, Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.