TradeshowGuy Monday Morning Coffee, February 1, 2021: Orvel Ray Wilson
Over a decade ago, I ran across Orvel Ray Wilson’s book (co-authored by Conrad Jay Levinson and Mark S A Smith) “Guerrilla Trade Show Selling” made a big impact on my knowledge…
What Signals Are You Sending?
Everything you do, everything you say, how you say it, what you wear, what you drive…they all send signals to other people. A Rolex sends a different signal than a Swatch watch….
Your Tradeshow Visitors Want These 6 Things: Video
Every tradeshow visitor is looking for something. And a majority of those visitors are decision makers at their company or can influence buying decisions. Make sure you’re giving…
TradeshowGuy Monday Morning Coffee, January 25, 2021: Flow
Have you ever been in a state of flow and known it? What exactly is flow? it’s been written about for decades. I thought I should dissect it a bit in this week’s episode of…
Webinars from Exhibitor Appointed Contractor Association
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup,…
6 Ways to Stay Connected
Zoom fatigue hit you hard enough yet? Tired of waiting for people to join you in your Zoom room and then wondering about all of the books on people’s shelves or what’s new in…
TradeshowGuy Monday Morning Coffee, January 18, 2021: Michael F. Schein
What is hype, really, and is it a worthwhile thing to use to get attention in this busy world of today? Author and marketer Michael F. Schein of Micro Fame Media joins me to…
8 Ways to Use a Tablet at a Tradeshow: Video
Tablets can be used in a large variety of ways in your tradeshow booth. Here are just a few. Maybe you can think of more! https://youtu.be/nASzo_nwm3Y
How to Plan for When Things Go Wrong at the Tradeshow
No, things don’t always go wrong when exhibiting at a tradeshow, but when they do, it can throw you and your team for a loop. The best way to deal with what happens when things…
TradeshowGuy Monday Morning Coffee, January 11, 2021: Best Biz Books
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.