by Tim Patterson | Apr 20, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content, your thoughts and leadership. Keep showing up. On the flipside, I’ve also heard for years...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Apr 14, 2021 | Event Marketing, Marketing, Tradeshow marketing
A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that Nevada would be “100% open” on June 1st. This is definitely good news for shows in Las...
by Tim Patterson | Apr 8, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Video, YouTube
Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of carefully selected exhibit design and fabrication firms. Here’s a brief look at a...
by Tim Patterson | Apr 7, 2021 | Fun
Thanks for joining me for my mini-rant! I have always liked technology, because it’s purpose (I presume) is to make things easier. And mostly, that works. So let me share a short story about a situation that has gotten under my skin. Due to, you know, technology. I...
by Tim Patterson | Apr 5, 2021 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
It’s something I’ve been pondering for several months: making some modest changes to the frequency of TradeshowGuy Monday Morning Coffee. That time has finally arrived, and on this week’s episode I go into what that means. tim-patterson ·...
by Tim Patterson | Apr 2, 2021 | Booth Design, Branding, Custom tradeshow booth, Fun, lead generation, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Video, YouTube
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad...
by Tim Patterson | Mar 30, 2021 | Booth Design, Branding, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing
What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor? As with pretty much everything, the answer is: it depends. Dave’s Killer Bread’s support of Second Chance I don’t see it all the time, but there are a...
by Tim Patterson | Mar 29, 2021 | Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of...
by Tim Patterson | Mar 25, 2021 | Fun, Social Media
Sure it’s a gas to post lots of stuff online during a tradeshow. But are you missing some opportunities about the kinds of posts you send out? Here’s a short video showing a round ten types of posts that you might want to include at your next...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.