by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 8, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Video, YouTube
Not every custom tradeshow exhibit project needs an RFP (Request For Proposal). But there are times when it’s an appropriate way to communicate what you need to a handful of carefully selected exhibit design and fabrication firms. Here’s a brief look at a...
by Tim Patterson | Mar 12, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Post-Show Follow Up, Record Keeping
Ever have one of those moments when you wish you had a picture of something from the tradeshow appearance you did, oh, six months ago, but you can’t find it? Setting up your exhibit at a tradeshow is a fleeting moment, and the more photos you take and the more...
by Tim Patterson | Feb 26, 2021 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Logistics, Tradeshow Exhibit, Tradeshow marketing
When putting a budget together for a new tradeshow exhibit, there are more things to consider than just the cost of the exhibit itself. Here are a handful of things that will likely come into the...
by Tim Patterson | Feb 23, 2021 | Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation
With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to a lot of what’s going on in the economy. Last summer, in a conversation with a colleague, we...
by Tim Patterson | Jan 22, 2021 | Budgeting, Client Relations, Event Marketing
One of the lesser seen but more important parts of your exhibiting experience is the help provided by labor that sets up your exhibit, work with audio and video setup, transportation, carpet/flooring and furniture. And you may (or may not) be surprised to learn that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.