by Tim Patterson | Jun 20, 2021 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Networking
Yes, tradeshows are a great place to see what’s going on with your competition. Here are a quick five things you might consider trying to find out about...
by Tim Patterson | Jun 15, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing
Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too. It’s affecting the cost of tradeshow exhibits and tradeshow marketing, too. In a recent Classic Conversation –...
by Tim Patterson | Jun 11, 2021 | Booth Design, Branding, Budgeting, Client Relations, Event Marketing, lead generation, Marketing, Mobile Marketing
Tradeshows are a great place to bring in more sales. But to bring in sales and grow your company, tradeshows are also a perfect place for setting secondary and tertiary goals. Here are some you might want to...
by Tim Patterson | Jun 1, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
Tradeshow exhibitors know how easy it is to let costs run wild. Here are a half dozen ways to add to your exhibit and booth space without going broke doing...
by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.