by Tim Patterson | Nov 1, 2021 | lead generation, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip away. On this week’s TradeshowGuy Monday Morning Coffee, I sit and chat with...
by Tim Patterson | Oct 20, 2021 | Booth Design, Branding, Client Relations, Event Marketing, lead generation, Marketing, Tradeshow staff training, Tradeshow visitors
Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when it comes to “Game...
by Tim Patterson | Oct 11, 2021 | Event Marketing, lead generation, Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges, and more. This week’s ONE GOOD THING: The return of the National Basketball...
by Tim Patterson | Sep 29, 2021 | Branding, Contests, Event Marketing, lead generation, Marketing, Sales
When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to know how it was done, right? But no, you never see that. Not really. A good magician works...
by Tim Patterson | Aug 5, 2021 | Branding, Custom exhibit, lead generation, Video
Yeah, you usually use tradeshows to grow your business. But it’s not like you can just show up and make that happen. There are several reasons to exhibit at tradeshows, but here are the three most...
by Tim Patterson | Jul 26, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Tradeshow marketing
If you’re a fan of Robert Heinlein’s classic science fiction book “Stranger in a Strange Land,” you know the story of Valentine Michael Smith, a human who was born on Mars, raised by Martians, and comes to Earth in early adulthood. He ends up in a political power...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.