by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
by Tim Patterson | May 10, 2021 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
We had Dan on the show several years ago, but he’s up to some new stuff, like a podcast and a book in the works. Thought it would be a good time to catch up with him for a conversation: tim-patterson · TradeshowGuy Monday Morning Coffee, May 10, 2021: Dan...
by Tim Patterson | May 5, 2021 | Booth Design, Branding, Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing, Post-Show Follow Up, Pre-show marketing
If you don’t know where you’re going, any road will take you there. Famous words, no doubt, and they certainly apply to any marketing endeavor you’re undertaking. If your goal is to simply appear at a tradeshow, you don’t have much of a roadmap. It might look...
by Tim Patterson | Apr 20, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content, your thoughts and leadership. Keep showing up. On the flipside, I’ve also heard for years...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Apr 14, 2021 | Event Marketing, Marketing, Tradeshow marketing
A quick scan of my Linked-In feed seems to confirm it: shows are returning to a lot of areas in the country. This morning I saw the news that Nevada Governor Steve Sisolak said that Nevada would be “100% open” on June 1st. This is definitely good news for shows in Las...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.