by Tim Patterson | Sep 15, 2021 | Booth Design, Branding, Client Relations, Event Marketing, Logistics, Marketing
Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen? From your perspective – the exhibit tradeshow manager or staff member – it might look like something like...
by Tim Patterson | Aug 9, 2021 | Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
In a timely chat, Russo and Steele CEO Drew Alcazar shares what it’s like to buy or sell a classic car at an auction. For years, I’ve attended car auctions in Monterey during Historic auto week. But I’ve been there only as a spectator, not as a buyer...
by Tim Patterson | Aug 2, 2021 | Marketing, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Challenging times means people in positions of leadership are being asked to step up and provide solid guidance for those that look up to them. In this week’s episode of TradeshowGuy Monday Morning Coffee, I got to connect with Dr. Stevie Dawn, a speaker,...
by Tim Patterson | Jul 16, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Video, YouTube
Is it time to downsize? What things are worth considering when discussing the size of your exhibit? Here are a half dozen quick things to...
by Tim Patterson | Jul 13, 2021 | Custom exhibit, Custom tradeshow booth, Lists, Logistics, Marketing
I tend to make a lot of lists. Not as many as I used to (maybe I think I have enough lists by now!), but I still write things down. You’d think this makes me organized, but that’s not necessarily the case. Several years ago, not long after I got married, I sat down...
by Tim Patterson | Jul 5, 2021 | Client Relations, Event Marketing, Marketing, Networking, Podcast, Tradeshow visitors, Video, Vlog, YouTube
One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.