by Tim Patterson | May 11, 2023 | Branding, Contests, Event Marketing, lead generation, Marketing, Mobile Marketing
All right, all right, AI is coming! It’s going to swoop in and change the world. Strike that, it has ALREADY swooped in and changed the world. I’ve been curious about it, and as time marches on, I’ve spent more and more time learning how it can be...
by Tim Patterson | Jan 10, 2023 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Graphics, Marketing, Mobile Marketing, Video
This is a guest post by Emma Grace Brown Are you interested in using video to enhance your trade show booth and attract more attendees? If so, you’re not alone. Increasingly, businesses are recognizing the power of video to engage trade show visitors and drive...
by Tim Patterson | Dec 10, 2022 | Branding, Event Marketing, Marketing
Trade show marketing can be a powerful tool for businesses of all sizes. By participating in trade shows, businesses have the opportunity to showcase their products or services to a large and targeted audience, build brand awareness, and make valuable connections with...
by Tim Patterson | Oct 20, 2022 | Guest Post, Promotional Products
This is a guest post by Farlyn Lucas. In the digital age, the future of print media can seem uncertain. We spend so much time online that it may seem like print advertising is a dying trend. Data from the Pew Research Center highlights how in 2022, 93% of American...
by Tim Patterson | Jul 1, 2022 | Event Marketing, Marketing
Podcast promoters like to flaunt the number of downloads and listeners they have. The bigger the number the better, the more successful, right! But what does the number of downloads really tell you? I have a podcast app on my phone. I subscribe to 20 or 30 or 40...
by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
by Tim Patterson | Apr 30, 2022 | Tradeshow presenting
I think this is a first for this blog, which focuses (mostly) on tradeshow marketing: an album review. I’ve done book reviews, but the album review, of longtime tradeshow presenter Ken Newman’s new LP, makes perfect sense. I’ve known Ken for over fifteen years,...
by Tim Patterson | Mar 29, 2022 | Branding, Budgeting, Event Marketing, Guest Post, Marketing
This is a guest post by Emma Grace Brown. Despite what many people think, offline advertising is not dead. Traditional marketing methods still have their place in the digital age! At the Tradeshow Guy Blog, we know that long-forgotten advertising strategies can be...
by Tim Patterson | Mar 21, 2022 | Logistics, Podcast, Shipping, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Coming off a busy and successful week in Anaheim for the Natural Products Expo West, it’s the perfect time to get back into the podcast/vlog game. Former TradeshowGuy Monday Morning Coffee guest Dave Brown is now with Tive, a company that tracks shipments in...
by Tim Patterson | Mar 17, 2022 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow Photos
The thing I was most curious about while walking the floors and halls of Natural Products Expo West 2022 earlier this month in March was this: how many exhibitors and attendees showed up? It was a question that kept coming up as I would turn the corner at the rear of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.