2022 Event Planning: How to Make Your Trade Show Booth Feel Safe
Safety is about more than protecting attendees from COVID-19. Visitors to your booth should feel comfortable being in the space you set up to showcase your business—and you should be able to focus on the task at hand without worry
Shifting Sands
You’ve been there. Walking along on a solid path, maybe near a beach or in the forest. Suddenly, the ground shifts beneath your feet. What you thought was solid ground turns out…
Can Limitations Help Your Creativity?
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or…
TradeshowGuy Monday Morning Coffee, November 8, 2021: Ken Newman
Ken Newman of Magnet Productions is a long-time colleague and industry friend. He’s appeared on the show several times, but since it was his first time at ExhibitorLive I was…
TradeshowGuy Monday Morning Coffee, November 1, 2021: Ed Vining
Lead capture is, arguably, the most important part of tradeshow marketing and function. Don’t capture a lead that you should, or fail to follow up, and you’ve let one slip away….
“Game Day” in the Tradeshow World: Video
Do you put on your “game face” when you’re in the booth at a tradeshow? What does that even mean? Here’s a quick look at a half dozen things to consider when it comes to “Game…
TradeshowGuy Monday Morning Coffee, October 11, 2021: Kevin Carty
Kevin Carty, EVP of Classic Exhibits in Portland, Oregon, shares thoughts on the upcoming ExhibitorLive, the tradeshow world, supply chains, price increases, staffing challenges,…
Tradeshows Aren’t Magic
When was the last time you saw a card trick? I mean, a good card trick where you were left scratching your head about how the heck the magician did that? You immediately want to…
Tradeshow Planning for 2022: Video
If 2019 was normal, 2020 was not. Neither was 2021, although it’s an improvement over last year. What about 2022? It’s not going to be normal although I think we’ll get a little…
The Perfect Tradeshow Experience
Yes, we’ve heard it a hundred time: perfect is the enemy of good. But what would a perfect tradeshow experience really look like – if you could make it happen? From your…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.