by Tim Patterson | Sep 13, 2021 | Client Relations, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
It’s been only a few months since Shep Hyken appeared on TradeshowGuy Monday Morning Coffee, but with his new book out next week, I wanted to have him back to talk specifically about it. The book is called “”I’ll Be Back: How to Get Customers...
by Tim Patterson | Jul 31, 2021 | Budgeting, Client Relations, Event Marketing, Logistics, Tradeshow marketing
The on-again-off-again return to events is proceeding as you might expect: with unexpected twists and turns that are keeping everyone a little off-balance. In the past week, I’ve seen the following: A return to masking for the most populated counties in Nevada, which...
by Tim Patterson | Jul 19, 2021 | Budgeting, Client Relations, Event Marketing, Logistics, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
As the tradeshow world returns to something resembling normal, it does so in fits and starts and a few bumps along the way. In this week’s TradeshowGuy Monday Morning Coffee, Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association talks...
by Tim Patterson | Jul 5, 2021 | Client Relations, Event Marketing, Marketing, Networking, Podcast, Tradeshow visitors, Video, Vlog, YouTube
One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what...
by Tim Patterson | Jun 11, 2021 | Booth Design, Branding, Budgeting, Client Relations, Event Marketing, lead generation, Marketing, Mobile Marketing
Tradeshows are a great place to bring in more sales. But to bring in sales and grow your company, tradeshows are also a perfect place for setting secondary and tertiary goals. Here are some you might want to...
by Tim Patterson | May 24, 2021 | Client Relations, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
Shep Hyken’s new book, “I’ll Be Back,” is still months away, but it’s not to early to talk about it, or to catch up with him on how he and his team managed their way through the pandemic. Shep always has a lot to say, and it’s good:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.