by Tim Patterson | Apr 21, 2017 | Booth Design, Branding, Client Relations, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow visitors
“Does your tradeshow exhibit evoke emotion in the mind of a visitor?” might be a funny question. The better question might be: “HOW and WHAT emotion does your tradeshow exhibit bring out in your visitors’ hearts and minds?” But by asking it, you’re pulling on...
by Tim Patterson | Apr 6, 2017 | Branding, Event Marketing, lead generation, Tradeshow visitors
How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one location where everyone seems to be heading? Buzz is not something you can automatically turn...
by Tim Patterson | Apr 3, 2017 | Event Marketing, Podcast, Promotional Products, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen: And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago. ...
by Tim Patterson | Mar 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow visitors
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab of cologne. If you’re a girl, you’ll do much the same, only probably spend longer (is that...
by Tim Patterson | Mar 20, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Walking the floor of the Natural Products Expo West show in Anaheim, one is overwhelmed by the sheer number of tradeshow exhibitors and visitors. According to New Hope, the organization that puts on the show, there were over 80,000 visitors this year, and over 3,100...
by Tim Patterson | Mar 20, 2017 | Booth Design, Branding, Fun, Graphics, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Thought it might be fun to take a look at some of the cool exhibits, enthusiastic people and tasty products from Natural Products Expo West:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.