We’ve worked with Classic Exhibits for nearly a couple of decades, even before TradeshowGuy Exhibits was a thing. Which means we know the quality of their work, and their attention to detail and pleasing the customer. They will occasionally put things on sale above and beyond their “Lightning Deals,” which appear on Exhibit Design Search all the time at TradeshowBuy.com.
This time around, it’s a price cut on safety dividers and – in looking ahead to 2021 – free accessories for exhibit rentals for next year, which includes free hand sanitizer stations if the deal is reached prior to November 15th, 2020.
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting experience.
I’ve certainly blogged about this topic before. But things change, inside your company and outside in the events and tradeshow world. So I think it behooves any tradeshow manager to keep their eyes up and take note of changes in the exhibiting landscape. Here are few things rattling around in my brain:
Be aware of how other shows are unfolding in other countries. How are they dealing with protecting their exhibitors and visitors? It’s easy enough to find information on LinkedIn, especially if you follow fellow industry exhibitors. I see this type of information shared frequently and learned that a very large show was held in Europe lately. This means in some parts of the world, things are getting back to normal.
Know what’s happening with the shows you normally exhibit at. Are they planning to be all virtual next time around? Or do they have firm plans to be back in action at the convention center or hall where they usually have the show? Or maybe the third option: they just don’t know. The local convention center here in Salem is closed until further notice, but they have several groups on long-term contracts that want to come back once it’s okay. Some have smaller gatherings of less than a hundred (which might be okay under today’s guidelines); others expect hundreds, maybe more than a thousand. At this point, it’s hard to know when gatherings that large will be allowed.
Different states have different statuses. California, Nevada, Chicago, DC, NYC. They’re all different and all have different plans for getting back to larger shows. It may not make sense to spend a lot of time digging into each state’s specific plans, but just to be aware that what brings back large shows in Nevada may not be the same that brings them back in NYC or Chicago.
If your company goes to several shows a year, large, medium and small, would it make sense to have a ready-made virtual exhibit that can easily be adapted to fit the requirements of each show? Virtual exhibits are getting more popular, especially when exhibitors and show organizers have the understanding that even when (if) things return to “normal,” virtual exhibits can and probably will be a part of the marketing mix. Learn more about virtual exhibit in this Kevin Carty podcast interview, this Exhibitor Magazine webinar replay which includes a walk-through of the Canon virtual exhibit, and this blog post on what questions might come up around moving forward with a virtual exhibit.
Another thing to keep abreast of is how exhibitors and attendees are feeling about getting back to live events. This piece from TSNN indicates a majority of people are ready to get back on the exhibiting floor.
Yes, things are moving forward. Sometimes we feel it’s at a snail’s pace, but even incremental movement is critical. I suspect at some point, you’ll look up and find that you’re booking travel plans and signing exhibiting contracts and planning exhibit updates.
I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual exhibits: how they’re working their way into designing and implementing exhibits for clients, and how exhibitors can think about and approach a possible virtual exhibit for their own use:
This week’s ONE GOOD THING: Rain. Sorely needed here on the west coast with all the forest fires still burning. We got a good dose of rain late last week and while it didn’t put the fires out, it gave firefighters a good helping hand.
The simple act of being aware of what’s going on can transform an average exhibiting experience into a successful one. Here’s a quick video on what you things you might want to be more aware of next time you’re exhibiting.
One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few months, but we ended up designing and fabricating two tradeshow exhibits for them. At one point five or six years ago, they decided to stop exhibiting at tradeshows and focus on other marketing efforts.
I wanted to catch up with gDiapers CEO Jason Graham-Nye to see what he and the company have been up to lately. I know Jason moved his family back home to Australia five years ago from Portland, which meant changes for the company as well.
Little did I know what kind of adventures he and his team got up do, especially once the coronavirus hit. I hope you enjoy the conversation – I sure did:
After viewing Exhibitor Magazine‘s latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here’s a short video:
In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the myriad issues surrounding staffing events and retail outlets both physically and virtually.
Plus, she shares some great tips toward the end about how to make more sales and maintain great relationships. Take a look/listen:
It isn’t a matter of if, it’s a matter of when. And it’s possible that in some areas of the country, small meetings and corporate events are already back, or on their way. And that may mean that some of these venues, such as hotels, small conference centers, or corporations with their own event centers, are not prepared.
They’ll be looking for workstations, counters, branded LED lightboxes, monitors, charging stations, hand sanitizer stations, and more. Chances are they don’t have all of these items readily available. And it may not be a good approach to try and purchase all of these things, and then try and store them from show to show.
Nope, it’s probably a better idea to RENT these things. Which is exactly what you get when you team up with TradeshowGuy Exhibits and Classic Rental Solutions. We’ve worked with the designers, project managers, and fabricators at Classic Exhibits for nearly two decades and know they offer high-quality top-of-the-line material. And with the pandemic afoot, they’ve turned their designers loose to come up with a variety of items that you might need for an upcoming event. Rent, don’t buy, when it comes to things you’ll only use a time or two a year, especially when event requirements may change from event to event.
Click on these images for larger information sheets, then click through to the more thorough website info pages below:
Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’s TradeshowGuy Monday Morning Coffee, I check in with sales trainer and coach Jeff Bajorek to talk about how he’s working with clients in this new world: