by Tim Patterson | Feb 28, 2020 | Custom exhibit, Event Marketing, Fun, lead generation, Lists, Tradeshow marketing
Cruising Twitter is always an entertaining proposition. Sometimes because you find some really interesting stuff. Other times because you end up wanting to pull your hair out. But it’s never boring! In search of some #tradeshow ideas, I entered that search term in the...
by Tim Patterson | Feb 25, 2020 | lead generation, Marketing, Record Keeping, Tradeshow Exhibit
Face it, we’re all swimming in data. Every time we walk out the door, drive to the store, buy a cup of coffee, order something online or even just sit at home watching TV, that information is getting logged. If you have a doorbell camera, there’s a good chance that...
by Tim Patterson | Feb 24, 2020 | Event Marketing, lead generation, Podcast, Tradeshow Exhibit, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
Hiett Ives is a four-decade veteran of the tradeshow industry. He publishes a weekly newsletter on language that is short and fun to read. Hiett also helps companies gather more leads at tradeshows with his company Show Dynamics. Check out our conversation on this...
by Tim Patterson | Feb 18, 2020 | Custom exhibit, Event Marketing, lead generation, Marketing, Tradeshow marketing
If you’re sitting on an airplane, there are certain rules that need to be followed. First and foremost, the attendants and the captain are in charge. In fact, on each and every flight I’ve been on, they remind you that federal law dictates that you must obey any...
by Tim Patterson | Feb 13, 2020 | Event Marketing, lead generation, Marketing, Networking, Tradeshow marketing
One of the most valuable aspects of tradeshow marketing is the ability to reach markets you would not normally be able to reach. In fact, it’s what has helped Bob’s Red Mill grow through the years. Bob Moore, the iconic Bob of the company, recognized early that by...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.