How AI Can Assist You in Tradeshow Marketing
All right, all right, AI is coming! It’s going to swoop in and change the world. Strike that, it has ALREADY swooped in and changed the world. I’ve been curious about it, and as…
The Power of Video at Your Next Tradeshow
This is a guest post by Emma Grace Brown Are you interested in using video to enhance your trade show booth and attract more attendees? If so, you’re not alone. Increasingly,…
The Advantages of Tradeshow Marketing
Trade show marketing can be a powerful tool for businesses of all sizes. By participating in trade shows, businesses have the opportunity to showcase their products or services…
2022 Print Media Trends in the Digital Age
This is a guest post by Farlyn Lucas. In the digital age, the future of print media can seem uncertain. We spend so much time online that it may seem like print advertising is a…
How Precise are Metrics, Really?
Podcast promoters like to flaunt the number of downloads and listeners they have. The bigger the number the better, the more successful, right! But what does the number of…
50 Essential Tradeshow Tips in 50 Minutes or Less (video replay)
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He…
Ken Newman LP Review: What Am I Afraid Of?
I think this is a first for this blog, which focuses (mostly) on tradeshow marketing: an album review. I’ve done book reviews, but the album review, of longtime tradeshow…
Traditional Advertising Methods That Are Still Effective Today
This is a guest post by Emma Grace Brown. Despite what many people think, offline advertising is not dead. Traditional marketing methods still have their place in the digital…
TradeshowGuy Monday Morning Coffee, March 21, 2022: Dave Brown
Coming off a busy and successful week in Anaheim for the Natural Products Expo West, it’s the perfect time to get back into the podcast/vlog game. Former TradeshowGuy Monday…
Natural Products Expo West 2022 Re-Cap
The thing I was most curious about while walking the floors and halls of Natural Products Expo West 2022 earlier this month in March was this: how many exhibitors and attendees…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.